An idea remains an “idea” until transformed into a product or something tangible. These were the words of an Intellectual Property lecturer to his class years ago, and it holds true today. An idea would remain an idea until strategy, implementation, and execution are put into the mix. This mixture typically births a startup. Nonetheless, even when ideas are transformed into great products, to scale the product, the entrepreneur needs “traction”. A great product, devoid of traction, will eventually lose its greatness. Nonetheless, a startup may have the greatest idea in the world, and could even have the best team working together to build a great product. However, if you don’t have traction, you’re not going anywhere.
Understanding Traction for Startups November 2, 2020